In the "Instant Information Gratification" world of today you have to have yourself visible in some way on the Internet. First and foremost is your website.
You website is where people develop their consciousness about you as a company. They may already be aware of you and only need the ability to reach out and connect and make that relationship happen.
You just need to have yourself out there.
You want to build a website that informs and intrigues. One that isn't tuned out and lost in the blur of the sameness of the masses. Make it unique, make it yours. Stand out.